
Monday 9/25
TUESDAY 9/26
Marriott Conference Center
Wednesday 9/27
Marriott Conference Center
350 East Horsetooth Road Fort Collins, Colorado 80525
- 8:00 am – 9:00 am – Breakfast – Outdoor Pavilion
- 9:00 am – 10:00 am – Keynote – “Scaling Culture” – Salon D
- 10:10 am – 11:00 am – Whole Group Panel – Salon D
- OPM Leaders Highlight
- Facilitator- Carson Bowe. Panel: Kelsey Head, Tommy Wiggins, Bryan Wright
- OPM Leaders Highlight
- 11:10 am – 12:00 pm – Breakout Panel Discussions
Choose Your Own Adventure Owners Attend One, GMs Attend One
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- Owners- Creating a Culture of Empowerment – Windsor II
- Facilitator- Marc Torres. Panel: Joe DeMaioribus, Alex Taylor, Roy Butler
- Owners- Getting Deals Done – Windsor I
- Facilitator- Seth Larsen. Panel: Isaac Montoya, Kyle Archer, Chance Steed, Rocky Gupta
- GMs – Cultivating Confidence in HR for Shoperations – Salon E
- Facilitator- Susie Halsey. Panel: Tina Todd (Dutch Bros), Scott Armstrong,
Katie Bills
- Facilitator- Susie Halsey. Panel: Tina Todd (Dutch Bros), Scott Armstrong,
- GMs Level Routines Toker Tips – Salon G
- Facilitator- Audrey Bolton. Panel: Brandy King, Mya Elliff, Willow Bradford, Madeline Stamm
- Owners- Creating a Culture of Empowerment – Windsor II
- 12:00 pm – 12:45 pm – Lunch – Outdoor Pavillion
- 1:00 pm – 1:50 pm- Breakout Panel Discussions
Choose Your Own Adventure – Owners Attend One, GMs Attend One
-
- Owners- Hitting Your Next Sales Milestone – Windsor II
- Facilitator- Marc Torres. Panel: Dave Timmons, Vince DeMaioribus, Jordan Robinson, Justin Beatty
- Owners- Shop Profitability At Every Stage – Windsor I
- Facilitator- Meagan Kellogg. Panel: Tommy Wiggins, Isaac Montoya, Chad Barron
- GMs- Facilities Maintenance Best Practices – Salon E
- Facilitator- Brad Beverlin. Panel: Sean Murphy, Zach Ware, Richard Jones
- GMs- Bar Best Practices – Avoid the Pitfalls – Salon G
- Facilitator- Chrys Tirado. Panel: Tony Springer, Cady Rutherford, Kyle Halpin, Mary Russell (New Belgium)
- Owners- Hitting Your Next Sales Milestone – Windsor II
- 2:00 pm – 4:00 pm- Team Building Activity – Salon D Outdoor Pool
- 5:00 pm – Let’s Roll! Jump on the Buses – Centennial Foyer – South Entrance Door
- 5:30 pm – 11:00 pm – An Evening at Par.a.dox Fine Art – Dinner & Drinks Provided
*Transportation Provided 2683 N Taft Ave Loveland, CO 80538
Thursday 9/28
Marriott Conference Center
350 East Horsetooth Road Fort Collins, Colorado 80525
- 8:00 am – 10:00 am- Breakfast – Outdoor Pavilion
- 10:00 am – 10:30 am – 2024 & Beyond – Salon D
- 10:30 am – 12:00 pm- Breakout Workshops
- All Owners- Best Practices Discussion – Windsor I & II
- Facilitators: Marc Torres, Shellie Trierweiler, Meagan Kellogg, Brian Loeb
- All GMs – Inverting the Pyramid; Shop-level Routines, Successes, Pain Points – Salon D
- Facilitators: Carson Bowe and Brian Witte
- All Owners- Best Practices Discussion – Windsor I & II
- 12:00 pm – 1:00 pm- Lunch – Outdoor Pavilion
- 1:00 pm – 2:30 pm- Breakout Workshops
Choose Your Own Adventure – Owners Attend One, GMs Attend One
-
- Owners- Designing a Badass Shop – Windsor I
- Facilitators: Seth Larsen and Jarod Reyes
- SMEs: Josh Finley, Josh Willett, Scott Jennings, Jennee Elliff, Cassandra Covotsos (Nat’l Architect), Michael Koch (Nat’l Architect), Chad Bergslien (Nat’l Architect)
- Owners- Designing a Badass Shop – Windsor I
-
- Owners- Comp Packages, Bonus Structures & Equity plays – Windsor II
- Facilitator: Marc Torres
- SMEs: Isaac Montoya, Dan Klehm, Mike Drumm (Attorney)
- Owners- Comp Packages, Bonus Structures & Equity plays – Windsor II
-
- GMs – Project Management. Delivering a 100% Product – Salon E
- Facilitators: Brad Beverlin, Zach Ware, Tony Paquette
- GMs – State Social Media & Marketing Lead Deep Dive – Salon D
- Facilitators: Mel Banister and Mac Layfield
- GMs – Project Management. Delivering a 100% Product – Salon E
- 2:30 pm – 3:00 pm- Wrap & Send Off – Salon D


Fort Collins, CO
September 26-28, 2023
Questions? Reach out to shellie@chebahut.com





PAY IT FORWARD
OWN IT
KEEP IT REAL
HUSTLE
RESPECT

PAY IT FORWARD

OWN IT

KEEP IT REAL

HUSTLE

RESPECT
9-26-23
COUNTDOWN TO AFM Y25
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